Reputation Capital Building and Maintaining Trust in the 21st Centur
This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today’s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including th
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Joachim Klewes · Robert Wreschniok Editors
Reputation Capital Building and Maintaining Trust in the 21st Century
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Editors Prof. Dr. Joachim Klewes Pleon GmbH Bahnstr. 2 40212 D¨usseldorf Germany [email protected]
Robert Wreschniok Pleon GmbH Theresienh¨ohe 12 80339 M¨unchen Germany [email protected]
ISBN 978-3-642-01629-5 e-ISBN 978-3-642-01630-1 DOI 10.1007/978-3-642-01630-1 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2009933415 c Springer-Verlag Berlin Heidelberg 2009 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Heidelberg Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Contents
Reputation capital − Building and maintaining trust in the 21st century......................................................................................1 by Joachim Klewes and Robert Wreschniok Introduction ............................................................................................ 1 Acknowledgements ................................................................................ 7
Part I: Reputation in the 21st century − Good or evil? Trust and reputation in the age of globalisation ................................... 11 by Mark Eisenegger Trust and reputation – Fundamental and indispensable........................11 The true, the good and the beautiful – Three-dimensional reputation.. 12 Why is reputation important? ............................................................... 15 Regularities........................................................................................... 16 In conclusion: The financial market crisis and its consequences ......... 20 Reputation or: How I learned to stop worrying and love the market......................................................................................... 23 by Jonathan Silberstein-Loeb Reputation and testimony .....................................................................24 Reputation and the market .................................................................... 26 Propositions .......................................................................................... 30 Markets, information, and reputati
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