Research of Website Optimization Strategy Based on Search Engine
Currently, search engine is the network application that has most of users and the highest of use frequency. Moreover, search engine optimization (SEO) that in order to improve website ranking in search results is the focus recently. This paper researches
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Research of Website Optimization Strategy Based on Search Engine Weiming Yang and Pan Mengchen Abstract Currently, search engine is the network application that has most of users and the highest of use frequency. Moreover, search engine optimization (SEO) that in order to improve website ranking in search results is the focus recently. This paper researches in detail the website optimization strategy based on search engine. By optimization of the website search engine, convenience of search engine, the rank of website, so as to enhance the website visitors, and achieve the aim of website promotion, to bring the opportunity for enterprise, to realize more profit. Keywords Search engine optimization • SEO
optimization • Optimization
strategy • Website
56.1 Introduction The emergence of the internet helps us to communicate all over the world; the search engine development provides to convenience all mankind. Search engine competitive rankings became the chased focus; however, the competitive ranking has a big deficiency: the expensive advertising costs, because the confusion of the network economic order, etc. So, people are also looking for a new solution; so that the website optimization appears at the historic moment. Website optimization or say search engine optimization (for short SEO) is to make the website design, to conform the search engine retrieval habit, accordingly to improve the search engine ranking of the keywords, so that the potential customers could search the website through the product keywords in the search engines, to enhance the effect of search engine marketing [1]. Nowadays, in order to reduce the cost of advertising investment, no matter small- and medium-sized enterprises or large enterprises are using the SEO to W. Yang (*) College of Computer and Information Science, Chongqing Normal University, Chongqing 401331, China e-mail: [email protected] P. Mengchen College of Computer Science, Sichuan University, Chengdu, China
Z. Zhong (ed.), Proceedings of the International Conference on Information Engineering and Applications (IEA) 2012, Lecture Notes in Electrical Engineering 217, DOI: 10.1007/978-1-4471-4850-0_56, © Springer-Verlag London 2013
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optimize the website, to improve the search engine ranking of the keywords, thus to bring more flow, and to reduce unnecessary investment network promotion, and finally to improve the invest return rate. This paper mainly researches in the keywords selection, the web structure, and the web links, etc.
56.2 The Theory of Search Engine Optimization Search engine is a tool that could help users to provide information search, information collection and user query in the internet, and through a series of program offer up all the sorting information on the internet to the user. In a sense, it is not only navigation needle of the information query on the internet but also an important bridge between users and network information. From the user’s point of view, this software system provides a web interface, an
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