Strategy and Sustainability A Hard-Nosed and Clear-Eyed Approach to
Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to
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Praise for Strategy and Sustainability "If it's not safe, it's not sustainable. If it's not sustainable, it has no future. For those who understand the laws of successful industry, putting these practices into action is the foundation for a successful business." – Mark Cutifani, Chief Executive, Anglo American plc “Strategy and Sustainability reads very well and the blend of facts, views, and historical and technical data is a source of continuous inspiration. The recognition that perceptions and realities are highly influenced by regional and developmental factors makes the book very insightful.” – José Lopez, Former Executive Vice President for Worldwide Operations, Nestlé, Member of the Executive Committee, World Business Council for Sustainable Development "Sustainability is a central dimension of good corporate governance. Mike Rosenberg's book provides an excellent framework and real cases on how senior executives and board members should include sustainability in strategic discussions.” – Jordi Canals, Dean, IESE Business School “Strategy and Sustainability provides an excellent overview of the sustainability discussion, its development, and its relevance for businesses. It illustrates the different perspectives from senior management and environmental groups, helps to identify relevant issues, and assess strategic options. Accompanied by real business examples, Michael Rosenberg’s book provides a holistic and good read about the different challenges to bridge the gap between the traditional business perspective and stakeholder expectations.” – Uwe Bergmann, Director Sustainability Management, Henkel "Michael Rosenberg’s encyclopaedic description of the issues that must be overcome in making environmental sustainability an important business priority - ranging from time horizon to point of view about the role of regulation and the priority of profits – nicely accomplishes his objective for the book: helping business and its critics to understand each other’s perspective so that a feasible, implementable set of actions can be taken to ensure the long-term future of the earth." – Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior, Graduate School of Business, Stanford University and author of Power: Why Some People Have It—and Others Don’t
“Mike Rosenberg makes a persuasive argument that business success is incomplete without a dedication to environmental sustainability. Rosenberg suggests all leaders have a responsibility to be accountable on this important scale and offers concrete ways to make change for the better.” – Steve Capus, Executive Producer of the “CBS Evening News with Scott Pelley”; Executive Editor of CBS News “Strategy and Sustainability proposes that environmental sustainability is now a board-level issue, and that it is critical to business performance for both the risks and opportunities presented by a changing regulatory and consumer environment. Mike Rosenberg does this in plain English and without being judgmental, and in doing so, sets itself above so many pages o
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