The Cadbury Controversy: Blessings in Disguise?
The Cadbury controversy occurred in between end of May 2014 to early June 2014 when a government officer leaked information regarding DNA porcine contamination in two Cadbury products. After the leak, Cadbury’s halal certification for the two products was
- PDF / 117,201 Bytes
- 10 Pages / 439.37 x 666.142 pts Page_size
- 34 Downloads / 186 Views
The Cadbury Controversy: Blessings in Disguise? Nurhafilah Musa, Nazri Muslim, Mohd Fakaruddeen Che Omar and Asmak Husin
Abstract The Cadbury controversy occurred in between end of May 2014 to early June 2014 when a government officer leaked information regarding DNA porcine contamination in two Cadbury products. After the leak, Cadbury’s halal certification for the two products was suspended for 17 days. Although the issue ended with Cadbury as the winner when the Department of Islamic Development Malaysia (JAKIM), as the authoritative body issuing halal certification, declared Cadbury chocolates are halal, there are many lessons to be learned by Malaysians and Malaysian authorities in this issue. This paper provides a brief chronology of the events ensuing the Cadbury controversy based on the media reports and identifies some lessons that can be learned from the controversy. This paper also reflects on the outcome of a study on the knowledge, understanding, acceptance, and perception of Malaysians towards the federal system and connects the findings of the study with the society’s confusion on the issue of halal certification and enforcement in Malaysia. Although the level of knowledge, understanding, and acceptance of Malaysians towards the federal system is high, about 60 %, the Cadbury controversy reveals that many Malaysians are still confused about how halal certification and enforcement are administered in the Malaysian federal system. This paper concludes that the relevant departments in charge of administration of halal
N. Musa (&) Law Faculty, National University Malaysia, 43600 Bangi, Malaysia e-mail: hafi[email protected] N. Muslim Pusat Citra, Universiti Kebangsaan Malaysia (UKM), 43600 Bangi, Selangor, Malaysia e-mail: [email protected] M.F.C. Omar Muslim Scholars Association, Kuala Lumpur, Malaysia e-mail: [email protected] A. Husin Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, 40450 Shah Alam, Malaysia e-mail: [email protected] © Springer Science+Business Media Singapore 2016 S.K. Ab. Manan et al. (eds.), Contemporary Issues and Development in the Global Halal Industry, DOI 10.1007/978-981-10-1452-9_9
95
96
N. Musa et al.
certification and enforcement need a stronger cooperation and coordination in order to win public confidence consuming halal products. Any non-compliance should be dealt with the food manufacturer directly so as not to cause unnecessary confusion relating to halal certification to the public. Keywords Cadbury controversy certification
9.1
Enforcement
Federal system
Halal
Introduction
The Cadbury controversy which occurred between May and June 2014 is an example of how some Malaysian Muslims react to halal issues. It is also a demonstration of how Malaysian authorities respond to the furore. There are some positive and negative lessons that can be learned from the controversy. This paper provides a brief chronology of the Cadbury controversy and attempts to extract some important lessons from the issue. This paper also reflects on the outcome of
Data Loading...
