The Future of Automobility
A paradigm shift towards ‘sustainable mobility’ has been proposed in the recent past. This paradigm encompasses three main approaches: efficiency increase, modal shift and reduction of mobility needs. The authors of this chapter focus on the first area by
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Abstract A paradigm shift towards ‘sustainable mobility’ has been proposed in the recent past. This paradigm encompasses three main approaches: efficiency increase, modal shift and reduction of mobility needs. The authors of this chapter focus on the first area by presenting efficiency potentials of innovative mobility concepts which flourish at the frontier of digital technologies, shared mobility patterns and vehicle automation. Not only do they provide an overview of these concepts, but they also make an attempt to innovate and design completely new business models. It is based on the authors’ conviction that business model creation and innovation are crucial for a high diffusion of any new technology, as the necessary prerequisite for the industry is to gain profits out of innovative applications. The contribution at hand showcases current developments in car- and ridesharing by depicting two relevant case studies. Additionally, it provides a description of innovative mobility concepts based on vehicle digitization and automation, along with a review of their possible advantages and disadvantages for the society. Finally, the chapter features five ‘ready-for-implementation’ business model prototypes for the future of automobility. In doing that the authors bring up novel ideas on how to commercialize and overcome the inefficiencies associated with private car ownership and usage. [This chapter is based on the outcomes of the doctoral thesis ‘Paradigm Shift in Urban Mobility: Towards Factor 10 of Automobility’ (Janasz 2016 forthcoming)].
1 Introduction What began with the introduction of microprocessors in the 1970s, today is being referred to as the ‘Fifth Technological Revolution’. Some recent technological paradigms such as ubiquitous computing, big data, social media or the internet of
T. Janasz (*) SAP (Schweiz) AG, Regensdorf, Switzerland e-mail: [email protected] U. Schneidewind Wuppertal Institute for Climate, Environment and Energy, Wuppertal, Germany e-mail: [email protected] © Springer International Publishing Switzerland 2017 G. Oswald, M. Kleinemeier (eds.), Shaping the Digital Enterprise, DOI 10.1007/978-3-319-40967-2_13
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things imply that the digital era is going into the next disruption wave. It is also indisputable that in recent years this pervasive digitization has induced business innovation processes which have touched upon almost every single sphere of human life. Recently, one further domain has been affected—the system of automobility. This can be justified by the emergence of niche players who aim at disrupting the existing market by providing digital-enabled services in mobility. A case in point is Uber Technologies Inc., the game changing company within the taxi sector. Automobility refers to the use of cars as the major means of transportation (Urry 2008). Moreover, it is about centering the “society and everyday life around automobiles and their spaces” (Henderson 2006, p. 293). It is thought that it is characterized by severe
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