The Measurement and Analysis of Housing Preference and Choice

What are the current trends in housing? Is my planned project commercially viable? What should be my marketing and advertisement strategies? These are just some of the questions real estate agents, landlords and developers ask researchers to answer.

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Sylvia J.T. Jansen  •  Henny C.C.H. Coolen Roland W. Goetgeluk Editors

The Measurement and Analysis of Housing Preference and Choice

Editors Sylvia J.T. Jansen Delft University of Technology OTB Research Institute for the Built Environment Jaffalaan 9 2628 BX Delft Netherlands [email protected]

Henny C.C.H. Coolen Delft University of Technology OTB Research Institute for the Built Environment Jaffalaan 9 2628 BX Delft Netherlands [email protected]

Roland W. Goetgeluk Demography & Housing ABF Research, Delft The Netherlands [email protected]

ISBN 978-90-481-8893-2 e-ISBN 978-90-481-8894-9 DOI 10.1007/978-90-481-8894-9 Springer Dordrecht Heidelberg London New York Library of Congress Control Number: 2011928082 © Springer Science+Business Media B.V. 2011 No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)

Contents

  1 Introduction.............................................................................................. Sylvia J.T. Jansen, Henny C.C.H. Coolen, and Roland W. Goetgeluk

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  2 Traditional Housing Demand Research................................................. Harry J.F.M. Boumeester

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  3 The Decision Plan Nets Method.............................................................. Roland W. Goetgeluk

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  4 The Meaning Structure Method............................................................. Henny C.C.H. Coolen

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  5 The Multi-attribute Utility Method........................................................ 101 Sylvia J.T. Jansen   6 Conjoint Analysis..................................................................................... 127 Eric J.E. Molin   7 The Residential Images Method............................................................. 157 Jeroen P.J. Singelenberg, Roland W. Goetgeluk, and Sylvia J.T. Jansen   8 Lifestyle Method....................................................................................... 177 Sylvia J.T. Jansen   9 Neo-classical Economic Analysis............................................................ 203 Marnix J. Koopman 10 Longitudinal Analysis.............................................................................. 225 Carola de Groot

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Contents

11 Discussion and Directions for Future Research.................................... 253 Sylvia J.T. Jansen, Henny C.C.H. Coolen, and Roland W. Goetgeluk About the Authors............................................................................................ 265 Index.................................................................................................................. 267

Chapter 1

Introduction