The Psychology of Micro-Targeted Election Campaigns
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance
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The Psychology of Micro-Targeted Election Campaigns
Jens Koed Madsen
The Psychology of Micro-Targeted Election Campaigns
Jens Koed Madsen Oxford Martin School University of Oxford Oxford, UK
ISBN 978-3-030-22144-7 ISBN 978-3-030-22145-4 (eBook) https://doi.org/10.1007/978-3-030-22145-4 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: George Peters/Getty Images This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Acknowledgements
Writing a book is a long drawn-out affair. Without a network of close friends, I would surely have thrown in the towel on this project long ago. I want to thank Ashleigh Arton, Oliver Bothwell, Rebecca Chamberlain, Hani Channir, Signe Clemensen, Ella Kahn, Anders Lautrup, Anna-Line Massot, Jakob Mølgaard, Lawrence Newport, Louise Olsen, Thomas Ovens, Vanessa Peterson, Hannah Schiele, Kurt Schleier, Karl Smith, and many others for all the wonderful days and evenings in your company— it keeps up my spirits and refreshes and challenges my ideas. In addition to friends, this book would have been significantly worse had it not been for wonderful colleagues at Oxford, UCL, Birkbeck, and elsewhere. I am thankful for the continued collaboration and discussion with Ernesto Carrella, Stephen Cowley, Jesse van der Grient, Adam Harris, David Lagnado, Stephan Lewandowsky, Saoirse O’Connor, Davide Secchi, Gillian Willis, Lee de Wit, and untold others with whom I have discussed the ideas in this book. Of particular note, I want to thank my academic mentors who have guided me at UCL, Birkbeck, and Oxford. They have been crucial to my development as an academic
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