Understanding the Role of Business Analytics Some Applications
This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, powe
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anding the Role of Business Analytics Some Applications
Understanding the Role of Business Analytics
Hardeep Chahal Jeevan Jyoti Jochen Wirtz •
•
Editors
Understanding the Role of Business Analytics Some Applications
123
Editors Hardeep Chahal Department of Commerce University of Jammu Jammu, India
Jochen Wirtz Department of Marketing National University of Singapore Singapore, Singapore
Jeevan Jyoti Department of Commerce University of Jammu Jammu, India
ISBN 978-981-13-1333-2 ISBN 978-981-13-1334-9 https://doi.org/10.1007/978-981-13-1334-9
(eBook)
Library of Congress Control Number: 2018949885 © Springer Nature Singapore Pte Ltd. 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
Foreword
Changes in business environment have created many opportunities as well as uncertainties, which make the role of business research more important for the decision-makers. Since managers have to make quick but accurate decisions in order to sustain the competition, business and service firms require knowledge of advanced research techniques besides the routine projections and trend analyses. Recent research studies have highlighted the growing need for the application of advanced techniques in the business decision-making process as business analytical techniques provide managers with more confidence in dealing with uncertainty despite a flood of available data. In this context, the book edited by Dr. Chahal, Dr. Jyoti, and Dr. Wirtz is an excellent initiative to present the work of eminent researchers from various parts of the world including USA, UK, France, Singapore, Iran, UAE, and India. I have gone through the manuscripts of the contributors. The authors have an
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