Using compensation satisfaction to predict turnover intention and theft among cabin crew: Mediating role of fraternal de
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Using Compensation Satisfaction to Predict Turnover Intention and Theft among Cabin Crew: Mediating Role of Fraternal Deprivation
Sanaz Vatankhah, Ali Raoofi, Mehdi Ghobadnezhad
Received: 08 April 2017 / Accepted: 09 June 2017 / Published: 30 June 2017 © The Society of Service Science and Springer 2017
ABSTRACT Fraternal deprivation refers to the situation in which a person feels the social group he/she belongs to, has been deprived. Applying fraternal deprivation as the mediator, this study develops and tests a conceptual model which investigates the impact of compensation satisfaction on turnover intention and theft among cabin crew in Iran. The results of SEMbased Partial Least Squares (PLS) methodology revealed that compensation satisfaction leads to decreased fraternal deprivation on part of cabin crew. Moreover, fraternal deprivation significantly increases turnover intention and theft among them. Results further suggest fraternal deprivation mediates the above-mentioned relationships. Managerial implications and avenue for further research are discussed.
KEYWORDS Relative Deprivation, Theft, Compensation, Cabin Crew, Turnover Intention, Airline. Sanaz Vatankhah, ( ), corresponding author Department of Marketing, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran e-mail: [email protected] Ali Raoofi Department of Marketing, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran e-mail: [email protected] Mehdi Ghobadnezhad Department of Marketing, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran e-mail:[email protected]
92 Sanaz Vatankhah, Ali Raoofi, Mehdi Ghobadnezhad
1. INTRODUCTION In todays’ competitive market environment, cabin crew are considered as important assets of airline companies. They are served as sources of differentiation and competitive advantage for the airline industry (Karatepe and Vatankhah 2014) and the quality of services provided by cabin crew determines success in airline industry (Kim and Park 2014). However, this position is characterized with emotional labor (Hochschild 1983) and managing and retention of such employees seems to be challenging for management of airlines (Karatepe and Talebzdeh 2016). As a socio-psychological concept, relative deprivation “… postulates a subjective state that shapes emotions, cognitions, and behavior” (Smith et al. 2012: 203); which is usually related to stress symptoms, unfruitful attitudes and unpleasant behavior. Relative deprivation is clearly distinguished between deprivation at individual level and the group level (Runciman 1966; Schmidt et al. 2010), where the former is called egoistic deprivation and the latter is called fraternal deprivation. Particularly, fraternal deprivation focuses on “enduring inequalities” between groups (Chan 2000) and is developed when a person believes that the social group that he/she belongs to is deprived (Smith et al. 2012). Organizations operating in an employee intensive industries such as tourism and hospitality, are investing in their employees to increase their motivation to remain wi
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