Research Methodology of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development
The methodological framework of empirical research and research design methodology is provided in this chapter. The mixed method research methodology through different research methods (qualitative and quantitative) and different data sources (content ana
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Rimantas Gatautis Jūratė Banytė Elena Vitkauskaitė Editors
Gamification and Consumer Engagement Creating Value in Context of ICT Development
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Rimantas Gatautis • Jūratė Banytė • Elena Vitkauskaitė Editors
Gamification and Consumer Engagement Creating Value in Context of ICT Development
Editors Rimantas Gatautis Kaunas University of Technology Kaunas, Lithuania
Jūratė Banytė Kaunas University of Technology Kaunas, Lithuania
Elena Vitkauskaitė Kaunas University of Technology Kaunas, Lithuania
ISSN 2196-8705 ISSN 2196-8713 (electronic) Progress in IS ISBN 978-3-030-54204-7 ISBN 978-3-030-54205-4 (eBook) https://doi.org/10.1007/978-3-030-54205-4 © Springer Nature Switzerland AG 2021 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switz
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