Revenue Management with Flexible Products Models and Methods for the
Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chos
- PDF / 2,450,979 Bytes
- 307 Pages / 439.37 x 666.142 pts Page_size
- 97 Downloads / 169 Views
596
Founding Editors: M. Beckmann H.P. Künzi Managing Editors: Prof. Dr. G. Fandel Fachbereich Wirtschaftswissenschaften Fernuniversität Hagen Feithstr. 140/AVZ II, 58084 Hagen, Germany Prof. Dr. W. Trockel Institut für Mathematische Wirtschaftsforschung (IMW) Universität Bielefeld Universitätsstr. 25, 33615 Bielefeld, Germany Editorial Board: A. Basile, A. Drexl, H. Dawid, K. Inderfurth, W. Kürsten, U. Schittko
Michael Müller-Bungart
Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
With 15 Figures and 28 Tables
123
Michael Müller-Bungart CTcon GmbH Burggrafenstraße 5a 40545 Düsseldorf Germany [email protected]
Zugl.: Duisburg-Essen, Univ., Diss., 2007
Library of Congress Control Number: 2007928494
ISSN 0075-8442 ISBN 978-3-540-72315-8 Springer Berlin Heidelberg New York This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. Springer is a part of Springer Science+Business Media springer.com © Springer-Verlag Berlin Heidelberg 2007 The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Production: LE-TEX Jelonek, Schmidt & V¨ ockler GbR, Leipzig Cover-design: WMX Design GmbH, Heidelberg SPIN 12058488
88/3180YL - 5 4 3 2 1 0
Printed on acid-free paper
Listen to the Water-Mill: Through the live-long day How the clicking of its wheel Wears the hours away! Languidly the Autumn wind Stirs the forest leaves, From the field the reapers sing Binding up their sheaves: And a proverb haunts my mind As a spell is cast, ”The mill cannot grind With the water that is past.” Sarah Doudney: ”Lesson of the Water-Mill”
Preface
Revenue Management (RM) is a success story in many industries. American Airlines, for instance, estimated in 1992 that its RM system contributes additional revenues of US-$ 500 million per year. Lufthansa attributes a revenue gain of DM 950 million in 1996 and DM 1.4 billion in 1997 to RM. Since the vast majority of costs are fixed in those companies, a revenue surplus due to RM almost fully translates to additional profit. Needless to say that RM is now considered to be a key success factor for airlines, hotels and car rental companies. However, RM techniques nowadays prove to be promising in other industries as well. In make-to-order manufacturing, for instance, cost cutting has been the major means to improve profits
Data Loading...
