Running across Europe The Rise and Size of One of the Largest Sport
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing pos
- PDF / 4,064,809 Bytes
- 298 Pages / 396.85 x 612.283 pts Page_size
- 6 Downloads / 219 Views
This page intentionally left blank
Running across Europe The Rise and Size of One of the Largest Sport Markets Edited by
Jeroen Scheerder University of Leuven, Belgium
Koen Breedveld Radboud University, the Netherlands
With
Julie Borgers University of Leuven, Belgium
Selection and editorial matter © Jeroen Scheerder and Koen Breedveld 2015 Individual chapters © Respective authors 2015 Foreword © Hansjörg Wirz 2015 Softcover reprint of the hardcover 1st edition 2015 978-1-137-44636-7
All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2015 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-137-44637-4 (eBook) ISBN 978-1-349-49601-3 DOI 10.1057/9781137446374
This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress.
MEASURE MEASURE was founded in 2010 by KU Leuven (Belgium) and the Mulier Institute (the Netherlands). MEASURE is a network of social scientists and statisticians with an interest in sports participation issues. The letters in MEASURE stand for Meeting for European Sport Participation and Sport Culture Research. The reference to ‘culture’ intimates that the debates over sports participation within MEASURE are not limited to the dissemination of data and statistics. It is recognised that in order to be able to explain differences in sports participation, one needs to understand the position that sports hold within society at large and the broader culture of which these are part and parcel. Analyses of these (sporting) cultures may include quantitative as well as qualitativ
Data Loading...
