Service-orientation in electronic markets
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PREFACE
Service-orientation in electronic markets Rainer Alt & Witold Abramowicz & Haluk Demirkan
Published online: 16 November 2010 # Institute of Information Management, University of St. Gallen 2010
Abstract This special theme aims to analyze the linkage between service-orientation and electronic markets. On the one hand, questions focus on how service-oriented thinking and service-oriented solutions provide value to electronic markets, and on the other how electronic markets improve the effectiveness of service industries, such as healthcare, telecommunications, logistics, education, and others. While the papers in the special theme section highlight selected aspects of a services-based business transformation, this preface discusses main underlying assumptions of the service evolution, underpins the link between serviceorientation and electronic markets, and concludes with some developments on the emerging trans-disciplinary field of service science.
Move towards service-orientation Service-orientation has emerged as one of the silver bullets in many disciplines such as management, computer science operations, marketing, information systems, and supply chain management. It is substantively grounded in the
R. Alt (*) University of Leipzig, Leipzig, Germany e-mail: [email protected] W. Abramowicz University of Poznan, Poznan, Poland e-mail: [email protected] H. Demirkan Arizona State University, Tempe, AZ, USA e-mail: [email protected]
cross-functional issues of business, engineering, technology and the social sciences. From an economic perspective services are in opposition to physical goods inherently immaterial in nature. While theories from the organizational and marketing science usually capture the nature of these products (e.g. in the area of service-dominant logic), engineering disciplines focus on shaping and developing these information goods (e.g. in the area of service engineering), and the information systems field focuses on integrating services perceived as encapsulated application functionalities with standardized interfaces (e.g. in the area of service-oriented architectures). These research streams also converge in the new interdisciplinary area of service science, which integrates the principles, design, and management of economic as well as technical services. Service science is interested in new forms of value creation using services for organizations, industry structures, consumers, societies and so forth (Chesbrough and Spohrer 2006). This leads to a vision where businesses or even customers could configure (or co-create) their value chains from services that are provided in application stores or marketplaces which are currently emerging from various vendors. These value chains could be set at multiple scales of organizations, from individual people to businesses and nations, chained together into globally integrated service networks of multiple types: business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), business-to-government (B2
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