Smart Retailing Technologies and Strategies
“Contemporary, insightful and theory-based: Pantano and Dennis’ book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations.”Christoph Teller, P
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Eleonora Pantano Charles Dennis
Smart Retailing
Eleonora Pantano • Charles Dennis
Smart Retailing Technologies and Strategies
Eleonora Pantano Department of Management University of Bristol Bristol, UK
Charles Dennis Department of Marketing, Branding & Tourism Middlesex University London, UK
ISBN 978-3-030-12607-0 ISBN 978-3-030-12608-7 (eBook) https://doi.org/10.1007/978-3-030-12608-7 Library of Congress Control Number: 2019934092 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: Pattern © Melisa Hasan This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To all young marketing students and professionals who might find this book inspirational for their future career in retailing.
Foreword
Retailing has continued to change ever since the earliest times in the late nineteenth century of open stalls showing off their wares to sell. Technological advances have run in parallel with store development and ultimately with the advent of the internet, digital marketing and smart retailing. This book is an excellent contribution to contemporary thinking and strategies for smart retailing that brings together detailed theoretical discussion overlaid with practice in a highly changing and dynamic environment. The review of retailing as an innovative sector, the in-store and online presence and experience, and challenges that are addressed by the smart retailing approach make compelling reading. The inclusion of luxury retailing as a smart subsector is an important contribution to the retail environment. The smart store is a here-and-now moment that provides readers, academics and pra
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