Social Exchange Advances in Theory and Research
INTRODUCTION In developing scientific theory there is perhaps nothing more propi tious than a compelling metaphor. If the metaphor is rich in imagery, complexly differentiated, emotionally evocative, and vitally wedded to the cultural lore, the theory to
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SOCIAL EXCHANGE Advances in Theory and Research EDITED BY KENNETH
J. GERGEN
Swarthmore College Swarthmore, Pennsylvania
AND
S. GREENBERG RICHARD H. WILLIS MARTIN
AND
University of Pittsburgh Pittsburgh, Pennsylvania
PLENUM PRESS
•
NEW YORK AND LONDON
Library of Congress Catalog Card Number 80-18170 ISBN-13:978-1-4613-3089-9 e- ISBN -13:978-1-4613-3087-5 DOl: 10.1007/978-1-4613-3087-5
© 1980 Plenum Press, New York Softcover reprint of the hardcover 1st edition 1980
A Division of Plenum Publishing Corporation 227 West 17th Street, New York, N.Y. 10011 All rights reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, microfilming recording, or otherwise, without written permission from the Publisher
Contributors HARUMI BEFU, Department of Anthropology, Stanford University, Stanford, California EDNA B. FOA, Department of Psychiatry, Temple University Health Sciences Center, Eastern Pennsylvania Psychiatric Institute, Philadelphia, Pennsylvania URIEL G. FOA, Department of Psychology, Temple University, Philadelphia, Pennsylvania IRENE HANSON FRIEZE, Department of Psychology, University of Pittsburgh, Pittsburgh, Pennsylvania HOWARD L. FROMKIN, Department of Psychology, York University, Downsview, Ontario, Canada KENNETH]. GERGEN, Department of Psychology, Swarthmore College, Swarthmore, Pennsylvania NELSON H. H. GRABURN, Department of Anthropology, University of California, Berkeley, California MARTIN S. GREENBERG, Department of Psychology, University of Pittsburgh, Pittsburgh, Pennsylvania EDWIN P. HOLLANDER, Department of Psychology, State University of New York, Buffalo, New York L. ROWELL HUESMANN, Department of Psychology, University of Illinois at Chicago Circle, Chicago, Illinois GERALD S. LEVENTHAL, Department of Psychology, Wayne State University, Detroit, Michigan GEORGE LEVINGER, Department of Psychology, University of Massachusetts, Amherst, Massachusetts WALTER R. NORD, Department of Business, Washington University, St. Louis, Missouri FREDERIC L. PRYOR, Department of Economics, Swarthmore College, Swarthmore, Pennsylvania v
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CONTRIBUTORS
BARRY SCHWARTZ, Department of Psychology, Swarthmore College, Swarthmore, Pennsylvania C. R. SNYDER, Clinical Psychology Program, University of Kansas, Lawrence, Kansas RICHARD H. WILLIS, Department of Psychology, University of Pittsburgh, Pittsburgh, Pennsylvania
Preface INTRODUCTION
In developing scientific theory there is perhaps nothing more propitious than a compelling metaphor. If the metaphor is rich in imagery, complexly differentiated, emotionally evocative, and vitally wedded to the cultural lore, the theory to which it gives rise may enjoy a long and vigorous life. If the metaphor is sufficiently powerful, the theory may even be sustained in independence of systematic empirical support. Role theory is likely to remain prosperous so long as there is a thriving theater; decision theory experienced a dramatic rejuvenation with the deve
