Social Media and Elections in Africa, Volume 2 Challenges and Opport
This book, the second of two volumes, explores the challenges and opportunities presented by the increased presence of social media within African politics. Electoral processes in Africa have assumed new dimensions due to the influence of social media. As
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Social Media and Elections in Africa, Volume 2
Martin N. Ndlela • Winston Mano Editors
Social Media and Elections in Africa, Volume 2 Challenges and Opportunities
Editors Martin N. Ndlela Inland Norway University of Applied Sciences Elverum, Norway Department of Strategic Communication University of Johannesburg Auckland Park, South Africa
Winston Mano Communication and Media Research Institute (CAMRI) University of Westminster Harrow Campus, Middlesex, UK
ISBN 978-3-030-32681-4 ISBN 978-3-030-32682-1 (eBook) https://doi.org/10.1007/978-3-030-32682-1 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover design: eStudioCalamar This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Contents
1 Introduction: Social Media, Political Cultures and Elections in Africa 1 Winston Mano and Martin N. Ndlela 2 Misogyny, Social Media and Electoral Democracy in Zimbabwe’s 2018 Elections 9 Pauline Mateveke and Rosemary Chikafa-Chipiro 3 Women and Election Activism in Uganda: The Pads4Girls Social Media Campaign 31 Florence Namasinga Selnes and Kristin Skare Orgeret 4 Discrimination Against Female Politicians on Social Media: An Analysis of Tweets in the Run-Up to the July 2018 Harmonised Elections in Zimbabwe 59 Gibson Ncube and Gwatisira Yemurai 5 Young People, Social Media, and Political Participation. The Limits of Discursive (In)Civility in the Kenyan Context 77 Martin N. Ndlela
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CONTENTS
6 Youth, Elections and Social Media: Understanding the Critical (Di)Stance Between Young People and Political Party Messaging 95 Vanessa Malila and Noko Pela 7 Social Media as a New Sou
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