Social Media for Medical Professionals Strategies for Successfully E
Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely
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Social Media for Medical Professionals
David R. Stukus • Michael D. Patrick Kathryn E. Nuss
Social Media for Medical Professionals Strategies for Successfully Engaging in an Online World
David R. Stukus Nationwide Children’s Hospital and The Ohio State University College of Medicine Columbus, OH USA
Michael D. Patrick Nationwide Children’s Hospital and The Ohio State University College of Medicine Columbus, OH USA
Kathryn E. Nuss Nationwide Children’s Hospital and The Ohio State University College of Medicine Columbus, OH USA
ISBN 978-3-030-14438-8 ISBN 978-3-030-14439-5 (eBook) https://doi.org/10.1007/978-3-030-14439-5 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Foreword
When I started my campaign of medical advocacy on social media, I walked uphill waist deep in snow both ways. Okay, maybe not quite. But that is what it felt like. The reality is there were very few doctors online publicly and most who were seemed less interested in medical facts and more invested in foods that bust belly fat. Sigh. Back then, medical societies also told doctors that being on social media was unprofessional. All of these early guidelines seemed written by people, mostly older men, who had never been on social media in any meaningful way. A bit like me, a gynecologist, trying to tell an orthopedic surgeon about operating on the ankle. Eye roll. But I didn’t care what anyone said because I knew social media was where my patients were. And getting accurate information to people matters, especially as most of us are prone to believing the first piece of data that we collect. I also knew that at one point in time, we doctors felt the telephone was te
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