Successful Social Media and Ecommerce Strategies in the Wine Industry
Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to un
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DOI: 10.1057/9781137602985.0001
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DOI: 10.1057/9781137602985.0001
Successful Social Media and Ecommerce Strategies in the Wine Industry Edited by
Gergely Szolnoki Senior Research Associate, Institute of Business Administration and Market Research, Geisenheim University
Liz Thach Professor of Wine Business and Management, Sonoma State University Wine Business Institute and
Dani Kolb Manager, Kellen Europe
DOI: 10.1057/9781137602985.0001
successful social media and ecommerce strategies in the wine industry Selection and editorial content © Gergely Szolnoki, Liz Thach, and Dani Kolb, 2016 Individual chapters © the contributors, 2016 Softcover reprint of the hardcover 1st edition 2016 978-1-137-60297-8 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission. In accordance with the p
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