Social Media Use Among Teenagers in Brunei Darussalam

This paper presents a study on the use of social media among teenagers in Brunei Darussalam. The aim is not merely to reveal the social media usage behavior of teenagers in Brunei Darussalam, but also to illustrate the benefits and challenges brought abou

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Universiti Brunei Darussalam, Jalan Tungku Link, Gadong BE1410, Brunei Darussalam [email protected] SIM University, 461 Clementi Road, Singapore 599491, Singapore [email protected]

Abstract. This paper presents a study on the use of social media among teenagers in Brunei Darussalam. The aim is not merely to reveal the social media usage behavior of teenagers in Brunei Darussalam, but also to illustrate the benefits and challenges brought about by social media usage among youths in the social-cultural context of Brunei Darussalam and its national ideology of Malay Islam Monarchy. Four findings of social networking, romantic intimacy, social media addiction, and cyberbullying are presented and the corresponding social-cultural implications and interventions are discussed. It is hoped that such awareness of how social media usage among youth is perceived in a different social-cultural context will bring about greater mutual understanding in this increasingly divisive world. Keywords: Social media

 Teenagers  Youth  Brunei Darussalam

1 Introduction Social media is widely used among all strata of societies, its use is most prevalent among teenagers [35]. Even as social media has brought about benefits to and enhancement of social relations [15], it has also brought about negative effects that detriment and degrade social relations [50]. While there is considerable study of social media use among teenagers [7, 14], these studies are mainly based in the United States of America, which is a primarily liberal and westernized country [6, 14, 18]. Considering that social media use among teenagers is a global phenomenon, it is necessary to study this phenomenon in countries that are less liberal and westernized in order to have a complete understanding of this contemporary phenomenon. This paper explores the use of social media among teenagers in Brunei Darussalam, which is a quaint and largely conservative, Islamic country. The aim of this paper is not merely to reveal the social media usage behavior of teenagers in the social-cultural context of Brunei Darussalam, with its national ideology of Malay Islam Monarchy. It is also hoped that a greater awareness on how social media usage is perceived in different social and cultural context can help to bring about greater mutual understanding amidst dissimilarities in this increasingly divisive world. © IFIP International Federation for Information Processing 2016 Published by Springer International Publishing Switzerland 2016. All Rights Reserved Y.K. Dwivedi et al. (Eds.): I3E 2016, LNCS 9844, pp. 195–205, 2016. DOI: 10.1007/978-3-319-45234-0_18

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A.D.A. Abdullah and C.M.L. Chan

The paper is organized as such: the next section provides a brief review on social media. This is followed by a description of the social and cultural context of Brunei Darussalam and its national ideology of Malay Islamic Monarchy. The research methodology is then discussed before findings from this study is presented. The implications and proposed follow up to address the finding