Soft Power Made in China The Dilemmas of Online and Offline Media an
This book analyzes the ways in which China’s soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China’s transnational soft power-field expansion lies in the intersection of its source and receiving cou
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Claire Seungeun Lee
Soft Power Made in China
Claire Seungeun Lee
Soft Power Made in China The Dilemmas of Online and Offline Media and Transnational Audiences
Claire Seungeun Lee Inha University Incheon, South Korea
ISBN 978-3-319-93114-2 ISBN 978-3-319-93115-9 (eBook) https://doi.org/10.1007/978-3-319-93115-9 Library of Congress Control Number: 2018950361 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover credit: benoitb/iStock/Getty Images Plus Cover design by Tom Howey This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To my family and those who live with globalizing China
Preface
The rise of China is inevitably significant to China’s neighbors—South Korea and Japan—as well as for Asia, and the world at large. Along this connection, this geopolitically and globally informed project began with a rather simple set of empirical questions: “As a neighboring country of China, how can we understand and navigate the rise of global China?” and “How can we understand China’s soft power, sociologically and empirically?” This study examines the ways in which China has evolved from a sleeping lion into an awakened rising power along the idea of soft power, and evaluates China’s attempts to wield soft power regionally, internationally, and globally. In the course of working on this project I have been asked, “Does China even have soft power?” As I developed this project from a PhD dissertation into a scholarly book, I found myself steering in increasingly different directions. I gradually realized that this book is about why and how China’s soft power works (or not) in one of the seemingly best places to work with a powerful medium—TV series. The ca
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