Social Media and e-Diplomacy in China Scrutinizing the Power of Weib
As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China)
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Social Media and e-Diplomacy in China
Ying Jiang
Social Media and e-Diplomacy in China Scrutinizing the Power of Weibo
Ying Jiang Department of Media, Faculty of Arts University of Adelaide Adelaide Australia
ISBN 978-1-137-59664-2 ISBN 978-1-137-59358-0 (eBook) DOI 10.1057/978-1-137-59358-0 Library of Congress Control Number: 2017939885 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: Pattern adapted from an Indian cotton print produced in the 19th century Printed on acid-free paper This Palgrave Pivot imprint is published by Springer Nature The registered company is Nature America Inc. The registered company address is: 1 New York Plaza, New York, NY 10004, U.S.A.
Contents
Part I Social Media Landscape Differences Between China and the West 1 Introduction and Background Knowledge 3 2 Social Media Context in China and Global PR Theory 19 Part II Analyzing the Embassies’ Use of Weibo 3 Scanning the Foreign Use of Weibo 45 4 Foreign Embassies’ Use of Weibo 69 5 A Close Case Study: Kunming Terror Attack and Embassy’s e-Diplomacy via Weibo 89 Part III Public Diplomacy and Weibo 6 Weibo as a Public Diplomacy Platform 105
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vi Contents
7 Implications of the Western Use of Weibo and Global PR Theory 125 8 Conclusion/Open-Endedness 141 Bibliography 147
List of Figures
Fig. 2.1 Weibo censorship representation 26 Fig. 2.2 Weibo censorship representation 27 Fig. 2.3 Weibo censorship representation 27 Fig. 3.1 Social media use by embassies in DC 53 Fig. 3.2 Most popular social media platforms in China 58 Fig. 3.3 Top 5 embassies with most followers 60 Fig. 3.4 Top 5 embassies with most tweets 60 Fig. 3.5 Statistics on “conversational” communication 61 Fig. 3.6 Statistics on embassies’ Weibo influence 62 Fig. 3.7 Ex
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