Sport as a Business International, Professional and Commercial Aspec

Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of t

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Harald Dolles and

Sten Söderman

Sport as a Business

Also edited by Harald Dolles and Sten Söderman HANDBOOK OF RESEARCH ON SPORT AND BUSINESS DEVELOPING INTERNATIONAL SPORT MEGA-SPORTING EVENTS IN ASIA Impacts on Business, Society and Management

Also edited by Sten Söderman EMERGING MULTIPLICITY Integration and Responsiveness in Asian Business Development

Also edited by Harald Dolles SINO-GERMAN BUSINESS RELATIONSHIPS DURING THE AGE OF ECONOMIC REFORM (with Torsten M. Kühlmann)

Sport as a Business International, Professional and Commercial Aspects Edited by

Harald Dolles and

Sten Söderman

Selection, introduction and editorial content © Harald Dolles and Sten Söderman 2011 Individual chapters © the contributors 2011 Softcover reprint of the hardcover 1st edition 2011 978-0-230-24925-7

All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2011 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-32072-1 DOI 10.1057/9780230306639

ISBN 978-0-230-30663-9 (eBook)

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Sport as a business : international, professional and commercial aspects / [edited by] Harald Dolles, Sten Söderman. p. cm. Includes index. 1. Sports administration. 2. Sports—Management. 3. Sports— Economic aspects. 4. Sports—International cooperation. I. Dolles, Harald, 1961– II. Söderman, Sten. GV713.S67215 2011 2011004893 796.06 9—dc22 10 9 8 7 6 5 4 3 2 1 20 19 18 17 16 15 14 13 12 11

Contents

List of Figures and Tables

vii

Notes on the Contributors

ix

Sport as a Business: Intr