Brand Platform in the Professional Sport Industry Sustaining Growth
This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new f
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Sustaining Growth through Innovation
Jingxuan Zheng Daniel S. Mason
Brand Platform in the Professional Sport Industry
Jingxuan Zheng · Daniel S. Mason
Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation
Jingxuan Zheng University of Alberta Edmonton, AB, Canada
Daniel S. Mason University of Alberta Edmonton, AB, Canada
ISBN 978-3-319-90352-1 ISBN 978-3-319-90353-8 (eBook) https://doi.org/10.1007/978-3-319-90353-8 Library of Congress Control Number: 2018939743 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © nemesis2207/Fotolia.co.uk Printed on acid-free paper This Palgrave Pivot imprint is published by the registered company Springer International Publishing AG part of Springer Nature The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
For decades, critics of the professional sports industry in North America have lamented its overcommercialization, predicted the decline of television audiences, criticized overpaid players and fat cat owners, and pointed out the apparent lack of concern the industry has for the interests of its paying customers—the fans. Despite these and other concerns, fans keep on supporting their leagues, teams, and favorite players, more corporations clamor to associate with them, media rights fees continue to climb, and cities still find the resources to pay subsidies to team owners to attract or retain franchises in their respective communities. Thus, in many respects, the industry has not changed much in the past century, although the dollars involved have grown substantially. This is because once the media began taking an interest in sport (especially radio and television), leagues have been able to exponentially grow the audience for their product, which has
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