Strategic Innovative Marketing and Tourism 7th ICSIMAT, Athenian Riv
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovationa
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Androniki Kavoura Efstathios Kefallonitis Apostolos Giovanis Editors
Strategic Innovative Marketing and Tourism 7th ICSIMAT, Athenian Riviera, Greece, 2018
Springer Proceedings in Business and Economics
More information about this series at http://www.springer.com/series/11960
Androniki Kavoura • Efstathios Kefallonitis • Apostolos Giovanis Editors
Strategic Innovative Marketing and Tourism 7th ICSIMAT, Athenian Riviera, Greece, 2018
Editors Androniki Kavoura Department of Business Administration University of West Attica Aigaleo, Greece
Efstathios Kefallonitis Department of Business Administration State University of New York at Oswego Oswego, NY, USA
Apostolos Giovanis Department of Business Administration University of West Attica Aigaleo, Greece
ISSN 2198-7246 ISSN 2198-7254 (electronic) Springer Proceedings in Business and Economics ISBN 978-3-030-12452-6 ISBN 978-3-030-12453-3 (eBook) Printed in 2 volumes https://doi.org/10.1007/978-3-030-12453-3 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
This volume is dedicated to Prof. Belch, Prof. Buhalis, Prof. Morgan, Prof. Gretzel, Stathis Kefallonitis, Niki, Diamantis Kitrides, Prof. Kitchen, Prof. Zotos, Prof. Avlonitis, all the ICSIMAT community, scientific and organizing committee, the journal editors who kindly offered space in the prestigious journals for special issues to take place, all you have contributed to our success. All for one, one for all!
Preface
Aims and Scope of the Conference The International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018 was held from October 17 to 22, 2018, at the Athenian Riviera while the conference included parallel sessions
