Strategy and Success Factors of Business Schools
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overvi
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Strategy and Success Factors of Business Schools
Strategy and Success Factors of Business Schools
Anne Kathrin Adam
Strategy and Success Factors of Business Schools With a foreword by Univ.-Prof. Dr. Louis Velthuis
Anne Kathrin Adam Darmstadt, Germany Dissertation Fachbereich Rechts- und Wirtschaftswissenschaften der Johannes Gutenberg-Universität Mainz, 2015 D077
ISBN 978-3-658-14518-7 ISBN 978-3-658-14519-4 (eBook) DOI 10.1007/978-3-658-14519-4 Library of Congress Control Number: 2016942531 Springer Gabler © Springer Fachmedien Wiesbaden 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH
Foreword To be successful in the long run a business firm will typically create a mission statement and formulate corresponding concrete strategic goals as well as identify critical success factors. This should also apply to business schools of higher education, especially as the respective market is as other markets becoming increasingly competitive and dynamic. But as Anne Kathrin Adam points out, information on institutional goals, strategy and factors of success in higher business education is very rare. In literature, key performance indicators for business schools, such as academic reputation, graduation rates, dropouts and repeats or resources, have been defined and analyzed. However, this has been done with no links to the specific goals and strategy of the institutions, which will differ. In her excellent dissertation Anne Kathrin Adam closes this gap and puts light into the intricate relationship between mission goals, strategy and success factors of business schools. The many interesting findings and convincing conclusions in her thesis provide major insights into the content of mission statements, strategic profiles of business schools and the importance of various factors of influence on selected dimensions of market s
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