Suggestions for Tourism Marketing Education and Research Development in Bangladesh
Tourism industry, having immense potential is being considered as one of the most emergent economic sectors of Bangladesh. But, without being backed by an educated and groomed workforce, this sector cannot gain competitive edge and sustainable growth. Tho
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urism Policy and Planning in Bangladesh
Tourism Policy and Planning in Bangladesh
Muhammad Shoeb-Ur- Rahman • Azizul Hassan Editors
Tourism Policy and Planning in Bangladesh
Editors Muhammad Shoeb-Ur- Rahman Department of Tourism and Hospitality Management, Faculty of Business Studies University of Dhaka Dhaka, Bangladesh
Azizul Hassan Tourism Consultants Network, The Tourism Society London, UK
ISBN 978-981-15-7013-1 ISBN 978-981-15-7014-8 (eBook) https://doi.org/10.1007/978-981-15-7014-8 © Springer Nature Singapore Pte Ltd. 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
Introduction
Policy is a broad guideline possessing a wider range of features that direct, in principle, what we can do in the achievement of some predetermined goals. Since policy is usually developed by a government, it involves politics, values and ideological beliefs, communication-led social processes, actions, decision, and outcomes in the forms of legislation and implementation. The involvement of a government or public authority ultimately adds a feature, and the document produced out of this process is termed ‘public policy’. Accordingly, tourism policy is a public policy that guides tourism activities and tourism-related decisions at a destination. The perspective of tourism as an industry examines how destinations can secure a competitive edge in global consumer market, which is expanding sharply. The substitute is for considering tourism policy as a domain to examine concepts such as social identity, trust, collaboration, power exercise and so on. This domain is viewed as multi- disciplinary as well as ideology influenced and becomes rapidly diverse, which comes
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