Supply and demand matching model of P2P sharing accommodation platforms considering fairness
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Supply and demand matching model of P2P sharing accommodation platforms considering fairness Li Xiong1 · Chengwen Wang1 · Zhaoran Xu1
© Springer Science+Business Media, LLC, part of Springer Nature 2020
Abstract Due to the continuous expansion of sharing economy, the diversification of users and the heterogeneity of resources and needs on P2P platform are speeding up, which makes it difficult to match the supply and demand of P2P platform effectively. Therefore, how to achieve effective matching between service providers and customers in an increasingly complex market is a question worthy of study. In order to achieve more effective matching of heterogeneous resources and requirements, this paper focuses on P2P sharing accommodation platform, advances a theoretical framework of fair matching and builds a matching model which considering fairness. First, we analyze the transaction mode of P2P sharing accommodation platform, proposed the framework of fair matching based on preferences consistency and fairness of matching. Second, we build a matching model based on fair matching, to maximize the consistency of preference and minimize the difference between supply and demand, the fair matching framework deals with heterogeneous resources and needs by matching diversified preferences. Finally, the effectiveness and feasibility of the strategy are verified by example and sensitivity analysis. This strategy provides optimization ideas for the matching issue of P2P sharing accommodation. Keywords P2P sharing accommodation platform · Supply and demand matching · Fair matching · Preferences
1 Introduction With the rapid development of ICT, customer preferences and consumption patterns have changed dramatically, leading to the emerging and thriving of sharing economy. The sharing economy covers a wide range of business activities, and gradually involves multiple fields such as transportation, accommodation, catering, * Chengwen Wang [email protected] 1
School of Management, Shanghai University, Shanghai 200444, China
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manufacturing and so on. It supports the promotion of multiple types of resources and services and meets a large number of personalized requirements, promotes the full use of idle resources in the society [1, 2], stimulates economic and social development, making it a new hot business model that has attracted much attention. In China, for example, data from the China State Information Center (SIC) shows that the sharing economy market in China reached 3.28 trillion yuan in 2019, maintaining a growth rate of 11.6% . Moreover, new industry of accommodation on sharing platforms accounted for 7.3% in the industry, and coverage among netizens reached 9.7% [3]. Like the rest of the world, the Chinese government is also paying unusual attention to the sharing economy, and the incentive and regulation to it is growing. These give more confidence to the market participants, especially micro and individual investors. Owing to its characteristics and universality, this pap
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