SWOT Analysis and Development Strategies on the Chinese Wushu
Wushu is a traditional national sport which has the function of attack and defense, fitness, entertainment and appreciation, and it is a treasure of Chinese culture. With the SWOT analysis methods of modern management, this paper systematically analyzes t
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SWOT Analysis and Development Strategies on the Chinese Wushu Hongchang Li and Hongyu Li
Abstract Wushu is a traditional national sport which has the function of attack and defense, fitness, entertainment and appreciation, and it is a treasure of Chinese culture. With the SWOT analysis methods of modern management, this paper systematically analyzes the development of Chinese Wushu about the strengths, weaknesses, opportunities and the threats, and proposes the idea of development of the Chinese Wushu. Keywords Wushu
Development SWTO analysis
67.1 Introduction Chinese Wushu has a long history in Chinese Folk for thousands of years as chinese nation’s fine cultural heritage. It is subject to the subtle influence of Chinese classical philosophy, aesthetics, military studies, ethics, medicine etc. [1]. Chinese Wushu have many social functions such as fitness, self-defense, spiritual cultivation, sports and entertainment [2, 3]. Chinese Wushu have a unique movement pattern, characteristics, many martial art, boxing categories and Wushu theory. Wushu not only loved by the masses in china, but also by many countries people in the world. SWOT analysis is also known as trend analysis. This approach can be taken into account Internal and external conditions which is closely related with the object of study, by the way, We can work out development strategies, plans and measures. H. Li H. Li (&) School of Physical Education, Beihua University, 132013 Jilin, China e-mail: [email protected]
W. Du (ed.), Informatics and Management Science III, Lecture Notes in Electrical Engineering 206, DOI: 10.1007/978-1-4471-4790-9_67, Ó Springer-Verlag London 2013
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SWOT analysis was first proposed by Harvard Business School professor Andrews in the early 1960s. The explanation of four letters SWOT is this: S stands for strengths or advantages (Strengths); W stands for weakness or weaknesses (Weakness); O is on behalf of the external environment opportunities (Opportunities); T is the external environment threats (Threats). SWOT analysis is widely used in strategic research and competitive analysis, It has become the importance analysis tools about strategic management and competitive intelligence. This paper analyzes the development of Chinese modern Wushu from the overall strategic perspective, to promote Chinese Wushu into the international sports through the economics research methods [4, 5].
67.2 The Advantage of Chinese Wushu Development (Strengths) 67.2.1 The Chinese Government and State Leaders Support Wushu The first day of the new China was founded, the development of Chinese Wushu business was referred to the new agenda of sports work, the former National Sports Commission also has established Wushu subjects, Wushu place, Wushu Research Institute, College of Physical Education set up Wushu subject to train Wushu expertise. The leaders of the Communist Party of China, Zhu De, Liu Shaoqi, He Long have done an important instructions to the continuation and development of the Wushu. Comrade Mao
