Technological Entrepreneurship Technology-Driven vs Market-Driven In
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of mar
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TECHNOLOGICAL ENTREPRENEURSHIP Technology-Driven vs Market-Driven Innovation
Technological Entrepreneurship
Ian Chaston
Technological Entrepreneurship Technology-Driven vs Market-Driven Innovation
Ian Chaston University of Auckland Auckland, New Zealand
ISBN 978-3-319-45849-6 ISBN 978-3-319-45850-2 (eBook) DOI 10.1007/978-3-319-45850-2 Library of Congress Control Number: 2016961238 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Since the sub-prime mortgage debacle in America and the sovereign debt crisis in Europe which resulted in the onset of the Great Recession, very few firms in mature manufacturing and service sectors have been able to sustain the level of profitability they enjoyed at the beginning of the twenty-first century. Furthermore, as the Chinese economy’s growth rate has slowed, this has caused a massive decline in profitability in commodity sectors such as mining and oil production. However, as dramatically demonstrated by Apple and Google becoming the world’s most valuable companies, a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The benefits offered by entrepreneurship have not gone unnoticed in the academic community, with most universities now offering modules or entire programmes dealing with this management philosophy. However, most programmes exhibit a number of weaknesses. First there is the tendency to consider entrepreneurship and small business as being synonymous, when in reality most small firms are non-entrepreneurial, operating as ‘me too’ propositions offering the same product or service as their competitors. Second, by f
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