The Biased Mind How Evolution Shaped our Psychology Including Anecdo
Using a wealth of anecdotes, data from academic literature, and original research, this very accessible little book highlights how we all struggle to cope with the maelstrom of choices, influences and experiences that come our way. The authors have slogge
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Jérôme Boutang · Michel De Lara
The Biased Mind How Evolution Shaped Our Psychology Including Anecdotes and Tips for Making Sound Decisions
Jérôme Boutang Paris, France
Michel De Lara Paris, France
ISBN 978-3-319-16518-9 ISBN 978-3-319-16519-6 (eBook) DOI 10.1007/978-3-319-16519-6 Library of Congress Control Number: 2015951247 Springer Cham Heidelberg New York Dordrecht London © Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing Switzerland is part of Springer Science+Business Media (www.springer.com)
“At fifteen, I became an evolutionist, and it all became clear. We came from mud. And after 3.8 billion years of evolution, at our core is still mud. Nobody can be a divorce lawyer and doubt that.” Gavin (Danny DeVito) in The War of the Roses (directed by Danny DeVito, 1989)
Preface
In 2009, Michel and Jérôme embarked on a research project on risk perception with the Paris School of Economics. Michel is an academic, professor, and researcher at the French institution Ecole des Ponts ParisTech. He develops mathematical methods for the sustainable management of natural resources—like fisheries, epidemics, and renewable energies—which involves among other things investigating the mathematical and economic aspects of risks. Jerome had been a marketing professional for twenty years when, as an international consultant, he came across the issues of sustainability and strategy in the food and wine industry. He soon widened his expertise to people’s perception of ecological threats, such as climate change and air pollution, which seemed to be the core motivation for moving towards sustainability, and to be the source of a problematic gap between corporations and public decisionmakers, and their audience. The project at the Paris School of Economics dealt with human perceptions and motivations. What makes people "tick"? How does each of us, family, friends, collea
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