The Boundaries of Innovation and Entrepreneurship Conceptual Backgro
It is commonly accepted that innovation and entrepreneurship are essential ingredients for a company’s long-term success. However, both fields have been treated within different scientific disciplines for many years. Alexander Brem presents a comprehensiv
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GABLER EDITION WISSENSCHAFT
Alexander Brem
The Boundaries of Innovation and Entrepreneurship Conceptual Background and Essays on Selected Theoretical and Empirical Aspects
With a foreword by Prof. Dr. Kai-Ingo Voigt
GABLER EDITION WISSENSCHAFT
Bibliographic information published by Die Deutsche Nationalbibliothek Die Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the Internet at .
Dissertation Universität Erlangen-Nürnberg, 2007
1st Edition 2008 All rights reserved © Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2008 Editorial Office: Frauke Schindler / Anita Wilke Gabler-Verlag is a company of Springer Science+Business Media. www.gabler.de No part of this publication may be reproduced, stored in a retrieval system or transmitted, mechanical, photocopying or otherwise without prior permission of the copyright holder. Registered and/or industrial names, trade names, trade descriptions etc. cited in this publication are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not specifically marked. Cover design: Regine Zimmer, Dipl.-Designerin, Frankfurt/Main Printed on acid-free paper Printed in Germany ISBN 978-3-8349-0833-9
Gewidmet meiner Tante Anneliese
Alle Autoreneinnahmen aus dem Verkauf dieses Buches werden der UniKinderklinik Regensburg gespendet (www.kuno-ostbayern.de).
Foreword
VII
Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite separately and (if at all) with only few contacts and interactions between each other. But looking at this fields with a 'fresh eye', they can be interpreted as essential parts of an holistic macro-model of innovation and entrepreneurship. This model describes the whole process from the creative early steps of idea management and opportunity recognition over idea development up to the (successful) commercialization of these ideas. It is one of the characteristics of this process that the focus in the early steps is on innovation management, while entrepreneurial skills and methods are more important in its later phases. This book by Alexander Brem, which is based on his doctoral dissertation he successfully completed and defended in 2007, introduces in its first chapter such a new and interesting macro-model of innovation and entrepreneurship, which - by the way - helps us to identify and locate the scientific questions and problems he is dealing with in the following parts of his book: In the second chapter, he (re-)considers the well-known marketpull/technology-push-debate, shows empirical evidence that the integration of both views might be the critical success factor. One of the highlights of this book is presented in chapter three - the concept of an integrated idea management which shows many innovative elements and is supported by empirical results of an exploratory study. Together with additional (empirical) results con
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