The British Newspaper Industry The Future of the Regional Press
It is never very obvious to spectators of the newspaper business just why it is that the industry has suffered so badly in recent years. Most ascribe the reasons to the arrival of the Internet in all its forms when, in truth, most of its problems were cre
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John Hill
The British Newspaper Industry
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The British Newspaper Industry The Future of the Regional Press John Hill Independent researcher, UK
© John Hill 2016 Softcover reprint of the hardcover 1st edition 2016 978-1-137-56896-0 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2016 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire, RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries.
ISBN 978-1-349-57444-5 ISBN 978-1-137-56897-7 (eBook) DOI 10.1007/978-1-137-56897-7 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. Typeset by MPS Limited, Chennai, India.
In loving memory of John Hill (1935–2015)
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Contents List of Figures
viii
List of Tables
x
Introduction
1
1 The Persistence of a Local Press: A Folk Memory?
7
2 Communities and Their Media
11
3 Communities: What They are
23
4 The History of a Crisis: Internal Factors
31
5 The History of a Crisis: External Factors
41
6 The Present State of Play
52
7 Newspapers in Decline
69
8 The Growth of Alternative Media
80
9 Anticipating the Future
91
10 Transitioning to a New Order
103
11 Generic Strategies
113
12 Strategies for a Turbulent Future?
125
13 The Mechanisms of Local Media
140
14 Newspaper Production
149
15 Digital Printing
153
16 Marketing Advertisement Space
162
17 Marketing the Product
170
18 Resource Partitioning
178
19 Value Activities
190
20 The Current State of Play
198
21 The Endgame?
210
Notes
223
Index
227 vii
List of Figures 1.1 Percentage distribution of ne
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