The Business Case for Corporate Social Responsibility Understanding
In recent times, scholars and practitioners have equally been attracted by the notion that Corporate Social Responsibility (CSR) need not merely be a costly obligation to private business but can sometimes be in the very interest of companies themselves.
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Philipp Schreck
The Business Case for Corporate Social Responsibility Understanding and Measuring Economic Impacts of Corporate Social Performance
Physica-Verlag A Springer Company
The Business Case for Corporate Social Responsibility
Philipp Schreck
The Business Case for Corporate Social Responsibility Understanding and Measuring Economic Impacts of Corporate Social Performance
Physica-Verlag A Springer Company
Dr. Philipp Schreck Institute of Production Management and Managerial Accounting Ludwig-Maximilians-University Munich Ludwigstr. 28 80539 Munich Germany [email protected]
ISBN 978-3-7908-2117-8
e-ISBN 978-3-7908-2118-5
DOI: 10.1007/978-3-7908-2118-5 Contributions to Management Science ISSN 1431-1941 Library of Congress Control Number: 2008940118 D19 © 2009 Physica-Verlag Heidelberg This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permissions for use must always be obtained from Physica-Verlag. Violations are liable for prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: SPi Publisher Services Printed on acid-free paper 987654321 springer.com
Foreword
Twenty years after the end of communism, problems of business ethics in capitalism have become increasingly important. Consequently, business ethics and Corporate Social Responsibility (CSR) have developed into highly debated and well-researched topics in Germany as well as internationally. Much of this work has been essentially normative. More recently, descriptive and empirical questions have gained increasing attention. In particular, researchers have sought empirical evidence for a business case for CSR, i.e. the notion that there is a positive relationship between corporate social and financial performance. Previous empirical investigations have failed to find a clear answer to that question. Mr. Schreck adds to this very exciting field of research by presenting and applying his own approach to such an empirical investigation. In particular, at least four elements of his approach are worth mentioning: 1. The author shows why previous investigations found contradictory results by assuming a direct relationship between corporate social performance and profit. In contrast to that, he develops a broader frame of reference which includes different and distinct components of CSR as well as several determinants of its relation to financial performance. 2. His empirical investigation
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