The Decolonial Turn: Towards a Southern Theory in Media Studies
This chapter argues that media and communication studies lie at the centre of Euro-American modernity. There is no doubt that the interdiscipline is the bastion of the coloniality of knowledge and its decolonization is way overdue given the indispensabili
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The Decolonial Turn in Media Studies in Africa and the Global South “This very interesting and potentially controversial book begs for a robust and honest discussion in media and communication studies. It argues for the decolonization of the field through what Last Moyo refers to as the decolonial turn, a turn he argues, should bring about cognitive justice in the field and relocate the project of theory building from Western universalism to decolonial multiculturalism emerging from the decolonial thinking of media scholars in both the Global North and the Global South. A very powerful and no holds barred critique.” —Professor Helge Rønning, Professor Emeritus, Media and Communication Studies, University of Oslo, Norway “This book is a unique theoretical contribution to the de-Westernising and multiculturalism debates in media and communication studies. It adds a fresh and robust African voice to the contemporary debates about the theoretical directions of our field. Last Moyo provides a new critical imagination which goes beyond Africa as he both rethinks and unthinks the field within conditions of the Global South. Moyo asks if the South can produce its own radical critical media theory informed by its colonial subalternity in the Euro-American world system? His answer, based on a deep reflection and critical engagement with current debates, is deep, conceptually nuanced, and impressively optimistic.” —Dr. Winston Mano, Reader in Media and Communication Studies, Editor-in-Chief, Journal of African Media Studies; University of Westminster, United Kingdom “With this book, Last Moyo has added a powerful and unequivocal voice to the project of the decolonization of media and communication studies. With a multicultural and non-partisan lens, the book provides us a deep gaze into the knowledge politics of the interdiscipline. This work represents a bold statement from Moyo about the significance of decolonizing media and communication studies for a true multicultural theory. This effort deserves our resounding applause.” —Professor Abiodun Salawu, Director of the Research entity, Indigenous Language Media in Africa, North-West University, South Africa
Last Moyo
The Decolonial Turn in Media Studies in Africa and the Global South
Last Moyo Department of Communication and Multimedia Design American University of Nigeria Yola, Nigeria
ISBN 978-3-030-52831-7 ISBN 978-3-030-52832-4 (eBook) https://doi.org/10.1007/978-3-030-52832-4 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed
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