The Drivers of Digital Transformation Why There's No Way Around the
Exciting articles, analyses and practical examples describe how to get started with digitalization and handle the technologies involved, the potential offered by the cloud, the importance of the right partnerships and which factors are most critical to su
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Ferri Abolhassan Editor
The Drivers of Digital Transformation Why There’s No Way Around the Cloud
Management for Professionals
More information about this series at http://www.springer.com/series/10101
Ferri Abolhassan Editor
The Drivers of Digital Transformation Why There’s No Way Around the Cloud
Editor Ferri Abolhassan T-Systems International GmbH Saarbr€ucken Germany
Editing: Gina Duscher, Gerd Halfwassen, Annette Spiegel, Beatrice Gaczensky, Thomas van Zu¨tphen Translated by: Dr. Edward M. Bradburn, Stephen McLuckie, and Jessica Spengler ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-319-31823-3 ISBN 978-3-319-31824-0 (eBook) DOI 10.1007/978-3-319-31824-0 Library of Congress Control Number: 2016940049 # Springer International Publishing Switzerland 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
Foreword
Apple is the most valuable company of all time. It is a technology corporation with a market value of more than 700 billion US dollars (cf. AFP, Bloomberg, dgw 2014). Apple is also the world’s most valuable brand. As such, it is the most prominent example of a finding that is no longer merely a passing trend – namely, that the successful companies of today are digitalized companies. They are stirring up global markets and overtaking even 100-year-old enterprises with breathtaking speed. By the same token, every single company will be affected by this development, and every single business model will wind up being put to the test – by new and often very young competitors. Anything that can be digitized will be digitized, and anything that can be networked will be networked. This applies to people, machines, and products alike. Software is increasingly becoming a decisive production factor, because all of these networked machines must be controlled and all the digi
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