The Empowered Investor 7 Principles for Strategic Wealth Creation in
Take control of your investment decisions
The investment industry is in a state of inertia. Recent events highlight an overreliance on mathematical foundations and flawed investment models. Investors need to find new paths to effective wealth creation.
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THE EMPOWERED INVESTOR 7 Principles for Strategic Wealth Creation in a New Financial World CUNO PUEMPIN Professor Emeritus of Strategy, St. Gallen University, Switzerland
HEINRICH LIECHTENSTEIN Professor, IESE Business School, University of Navarra, Spain
FARIBA HASHEMI Swiss Federal Institute of Technology, Lausanne, Switzerland
and
BRIAN HASHEMI Managing Partner, Salus Partners SA, Switzerland
© Cuno Puempin, Heinrich Liechtenstein, Fariba Hashemi and Brian Hashemi 2014 Softcover reprint of the hardcover 1st edition 2014 978-1-137-36686-3 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2014 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries ISBN 978-1-349-47431-8 ISBN 978-1-137-36687-0 (eBook) DOI 10.1057/9781137366870
This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Puempin, Cuno, 1939– The empowered investor: 7 principles for strategic wealth creation in a new financial worlds / Cuno Puempin, Professor Emeritus of Strategy, St. Gallen University, Switzerland, Heinrich Liechtenstein, Professor, IESE Business School, University of Navarra, Spain, Fariba Hashemi, Swiss Federal Institute of Technology, Lausanne, Switzerland and Brian Hashemi, Managing Partner, Salus Partners SA, Switzerland. pages cm 1. Investments. 2. Finance, Personal. I. Title. HG4521.P897 2014 332.6—dc23
2014000951
CONTENTS List of Figures
ix
List of Tables
xi
Introduction Who should read this book? Why should you read this book? Overview of the book About the authors Acknowledgments Disclaimer
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