The Implementation of Green Supply Chain Management in Chinese Food Industry: A Multi-case Study
As it concerns more than one billion people, Chinese food manufacturing industry is on a large scale and adopting green supply chain management (GSCM) in this industry is significant to environmental protection. This paper aims at providing information on
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The Implementation of Green Supply Chain Management in Chinese Food Industry: A Multi-case Study Rui-dong Chang, Yi Zhang, and Yu-long Chen
Abstract As it concerns more than one billion people, Chinese food manufacturing industry is on a large scale and adopting green supply chain management (GSCM) in this industry is significant to environmental protection. This paper aims at providing information on the implementation of GSCM in Chinese food industry. Using multi-case study on five case enterprises, this paper analyzed the practical experience and difficulties of the GSCM implementation in four aspects, namely green procurement, green manufacturing, green logistics and green marketing. The results show that sample enterprises did well in green procurement and green marketing while the green manufacturing and green logistics have encountered some objective difficulties and still call for improvement. The joint effort of the government and food enterprises needs to be formed to ameliorate the implementation situation of GSCM in Chinese food industry. Keywords Chinese food industry • Green supply chain management • Implementation • Multi-case study
Introduction The energy intensity, measured by energy consumption per unit GDP of China is 2.4 times of the world average. China pledges to reduce the CO2 emission per unit of GDP by 40–45% in 2020 compared to the level of 2005 (Zhen-Yu Zhao and LeiLei Fan 2011). In order to achieve the emission reduction targets, China has constantly popularized the sustainable development concept. Academic and corporate interest in sustainable supply chain management has risen considerably in
R.-d. Chang (*) • Y. Zhang • Y.-l. Chen School of Economics and Management, North China Electric Power University, Beijing 102206, P. R. China e-mail: [email protected] R. Dou (ed.), Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation(IEMI2012), DOI 10.1007/978-3-642-33012-4_38, # Springer-Verlag Berlin Heidelberg 2013
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recent years (Joseph Sarkis et al. 2011). In manufacturing enterprises, green supply chain management (GSCM) has got widespread concern, because it merges environmental protection into the entire manufacturing process (Seuring and Muller 2008). According to “China Procurement Development Report 2011”, 56% of the surveyors in manufacturing system decide to implement GSCM concept in the next 2 years (China Association of Logistics and Purchasing 2011). Food manufacturing is on a large scale which means implementing GSCM in this industry is of great significance to the world’s carbon reduction. However, the majority existing empirical researches on GSCM are mostly based on the samples of foreign enterprises (Luo and Wang 2003). Few literatures systematically studied the GSCM under the Chinese food companies’ background. In what areas did some food companies adopt GSCM; what problems did their GSCM practices encounter? This paper attempts to answer these questions preliminarily. Multi-case an
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