The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative
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Volume 10 Number 2
For Your Bookshelf The Leader’s Guide to Storytelling. Mastering the Art and Discipline of Business Narrative Stephen Denning Jossey-Bass; A Wiley Imprint, San Fransisco, USA; 2005; ISBN 13-978-0-7879-7675-0; 360pp; hardback, US$ 24.95
Corporate Reputation Review (2007) 10, 154–157. doi:10.1057/palgrave.crr.1550044
PREMISE AND PURPOSE OF THE BOOK
What is the best way for an executive to communicate with people he is trying to lead? The answer given by story-telling Guru Stephen Denning in ‘A leader’s Guide to Story telling’ is a substantive and authoritative contribution to the newly emerging field of Corporate and Organizational Storytelling. In his Introduction, Denning explains that this book is ‘an account of a simple but powerful idea’ and that his intentions with this book are both ‘practical and pedagogical’. Through personal and professional experience in a career that spans four decades, among others at the World Bank, Denning comes to the clear conclusion: ‘the best way to communicate with people you are trying to lead is very often through a story’. The book deals with how, when and why to use storytelling within the context of the difficult challenges facing leaders everywhere today. ABOUT THE AUTHOR STEPHEN DENNING
Corporate Reputation Review, Vol. 10, No. 2, pp. 154–157 © 2007 Palgrave Macmillan Ltd, 1363-3589 $30.00
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Stephen Denning is considered as one of the most influential authors and practitioners in the field of Business Narrative and has advised many of the world’s leading organizations on leadership, innovation, knowledge
www.palgrave-journals.com/crr
management and organizational storytelling. His clients include GE, IBM, Shell, McDonalds and the US Army, among others. He is the author of the acclaimed books Squirrel Inc. and The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. In April 2003, Denning was ranked as one of the world’s Top 200 Business Gurus by Davenport & Prusak, ‘What’s The Big Idea?’ (Harvard, 2003). In November 2000, Denning was selected as one of the world’s ten Most Admired Knowledge Leaders (Teleos). Denning was born and educated in Sydney, Australia. He studied law and psychology at Sydney University and worked as a lawyer in Sydney for several years. He obtained a postgraduate degree in law from Oxford University in the UK. Denning then joined the World Bank where he worked for several decades in many capacities and held various management positions, including Director of the Southern Africa Department from 1990 to 1994 and Director of the Africa Region from 1994 to 1996. From 1996 to 2000, Denning was the Program Director, Knowledge Management at the World Bank, where he spearheaded the organizational knowledge-sharing program. Denning was
For Your Bookshelf
a member of the Quality Council V of the Conference Board from 1993 to 1996. Denning is a Fellow of the Royal Society of Arts. He has published a novel and a volume of poetry. ABOUT THE BOOK
‘Leader’s Guide’ is a comprehensive practical and educational
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