The Medical Clinic of Proximity: Business Controversies and Medical Challenges

Maintaining a balance between the ageing population and a health-active workforce increases the significance of the health sector. The access to healthcare is a universal right, provocatively delivered, subject to national economic and political constrain

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The Changing Role of SMEs in Global Business Volume I: Paradigms of Opportunities and Challenges

Edited by Alkis Thrassou · Demetris Vrontis Yaakov Weber · S. M. Riad Shams Evangelos Tsoukatos

Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

Series Editors Demetris Vrontis Department of Marketing University of Nicosia Nicosia, Cyprus Yaakov Weber School of Business Administration College of Management Rishon Lezion, Israel Alkis Thrassou Department of Marketing University of Nicosia Nicosia, Cyprus S. M. Riad Shams Newcastle Business School Northumbria University Newcastle Upon Tyne, UK Evangelos Tsoukatos Department of Accounting and Finance Hellenic Mediterranean University Heraklion, Crete, Greece

Reflecting the growing appetite for cross-disciplinary business research, this series aims to explore the prospects of bringing different business disciplines together in order to guide the exploration and exploitation of scholarly and executive knowledge. Each book in the series will examine a current and pressing theme and consist of a range of perspectives such as management, entrepreneurship, strategy and marketing in order to enhance and move our thinking forward on a particular topic. Contextually the series reflects the increasing need for businesses to move past silo thinking and implement cross-functional and cross-­ disciplinary strategies. It acts to highlight and utilize the emergence of cross-disciplinary business knowledge and its strategic implications across economic sectors, geographic regions and organizational types. Published in conjunction with the EuroMed Academy of Business, books will be published annually and incorporate new scientific research works developed specifically for the book or based on the best papers from their conferences. Over the last decade EuroMed have developed a cross-disciplinary academic community which comprises more than 30,000 students and scholars from all over the world. Each submission is subject to a proposal review and a double blind peer review. For further information on Palgrave’s peer review policy please visit this website: https://www.palgrave.com/gp/book-authors/ your-career/early-career-researcher-hub/peer-review-process. For information on how to submit a proposal for inclusion in this series please contact Liz Barlow: [email protected]. For information on the book proposal process please visit this website: https://www.palgrave.com/gp/book-authors/publishing-guidelines/ submit-a-proposal More information about this series at http://www.palgrave.com/gp/series/15956

Alkis Thrassou Demetris Vrontis  •  Yaakov Weber S. M. Riad Shams  •  Evangelos Tsoukatos Editors

The Changing Role of SMEs in Global Business Volume I: Paradigms of Opportunities and Challenges

Editors Alkis Thrassou Department of Marketing University of Nicosia Nicosia, Cyprus

Demetris Vrontis Department of Marketing University of Nicosia Nicosia, Cyprus

Yaakov Weber School of Business Administration College of Managem

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