The Mindful Marketer How to Stay Present and Profitable in a Data-Dr
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled
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“A unique way of looking at Marketing using the principles of Mindfulness. Making decisions by being present and in the moment can enhance the relevance and growth of your business. This book is a must read.” —Michael Tompkins, CEO, Miraval Resorts “In today’s customer-centric organizations, uncertainty is the new norm. It’s time for CMOs and their teams to carve a new path. Lisa’s book provides a formula for mindfully managing through uncertainty. Take the first step and read The Mindful Marketer!” —Jamie S. Gorski, CMO, The Bozzuto Group “While scads of marketing experts out there teach you to do more, Lisa Nirell actually shows you how you can be more. Read Lisa’s important new book, and begin your journey to marketing nirvana.” —Mark Levy, Author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
10.1057/9781137386311 - The Mindful Marketer, Lisa Nirell
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
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10.1057/9781137386311 - The Mindful Marketer, Lisa Nirell
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
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How to Stay Present and Profitable in a Data-Driven World
Lisa Nirell
10.1057/9781137386311 - The Mindful Marketer, Lisa Nirell
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
THE MINDFUL MARKETER
THE MINDFUL MARKETER
Copyright © Lisa Nirell, 2014. All rights reserved.
Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–38629–8 Library of Congress Cataloging-in-Publication Data Nirell, Lisa, 1961– The mindful marketer : how to stay present and profitable in a data-driven world / Lisa Nirell. pages cm Includes bibliographical references. ISBN 978–1–137–38629–8 (alk. paper) 1. Branding (Marketing) 2. Strategic planning. 3. Decision making. I. Title. HF5415.1255N57 2014 658.8—dc23
2014010223
A catalogue record of the book is available from the British Library. Design by Newgen Knowledge Works (P) Ltd., Chennai, India. First edition: September 2014 10 9 8 7 6 5 4 3 2 1 Printed in the United States of America.
10.1057/9781137386311 - The Mindful Marketer, Lisa Nirell
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2015-10-27
First published in 2014 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010.
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