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Philantliropy

How Society and Business Can Profit

The New Cor orate Philant ropy How Society and Business Can Profit

Frank Koch

Plenum Press· New York and London

Library of Congress Cataloging in Publication Data Koch, Frank. The new corporate philanthropy. Includes bibliographical references and index. 1. Industry - Social aspects - United States. 2. Corporations - Charitable contributions - United States. I. Title. 658.1'5 78-24380 HD60.5.U5K6 ISBN-13: 978-1-4613-2906-0 e-ISBN-13: 978-1-4613-2904-6 DOl: 10.1007/978-1-4613-2904-6

First Prin ting - May 1979 Second Printing - January 1981

© 1979 Plenum Press. New York Softcover reprint of the hardcover 15t edition 1979

A Division of Plenum Publishing Corporation 227 West 17th Street, New York, N.Y. 10011 All righ ts reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise, without written permission from the Publisher

Foreword

Somehow it surprises me that this book wasn't written earlier, but I'm glad it wasn't. If it had been, Frank Koch probably wouldn't have sensed the vacuum that has existed, and this practical book wouldn't have come to be. I'd like to stress practical. The book describes in a comprehensive and-more importantly-practical way how every corporation can marshal its financial support, employee talents, and other resources to make a meaningful impact on society. I happen to be one of those corporate executives who believes that a business has a responsibility to make such an impact. My brother Peter agrees. Our father and uncle set an example for us, and the tradition goes back to our great uncles and their uncle, Levi Strauss himself. For more than 125 years Levi Strauss & Co. has shown that social responsibility is good business and, in recent years, that it is also compatible with dynamic growth. We are proud of that tradition and what it produced, but 1 think the modern era of social responsibility or corporate citizenship at Levi's got its impetus in 1968 with my association with the National Alliance of Businessmen. It was there that I saw what other companies were doing: innovative ways to train, to transport, to provide jobs. It opened my eyes to areas in which business could become involved, areas I never before thought of as business responsibilities-even areas where it could have an impact. Until then, I think it fair to say, our own attitude was that we had a responsibility to return to society some of the rewards we received from business success. Now we believe strongly that a corporation must become actively involved in facing and solving the social problems of America. Today's corporation must develop practical means of giving human needs the same status as profit and production. This does not mean that business will not continue to assume its responsibility for makv

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Foreword

ing a profit for stockholders, ensuring ample income for its employees, and providing quality produ