The New Music Industries Disruption and Discovery
This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular
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The New Music Industries
Diane Hughes • Mark Evans • Guy Morrow • Sarah Keith
The New Music Industries Disruption and Discovery
Diane Hughes Macquarie University Sydney, New South Wales, Australia
Mark Evans University of Technology Sydney, New South Wales, Australia
Guy Morrow Macquarie University Sydney, New South Wales, Australia
Sarah Keith Macquarie University Sydney, New South Wales, Australia
ISBN 978-3-319-40363-2 ISBN 978-3-319-40364-9 DOI 10.1007/978-3-319-40364-9
(eBook)
Library of Congress Control Number: 2016944989 © The Editor(s) (if applicable) and The Author(s) 2016 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration: © John Rawsterne / patternhead.com Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
FOREWORD
According to Charles Darwin’s well-known theory, evolution is driven by ‘survival of the fittest’ (Darwin, 1859, p. 54). This does not necessarily mean the ‘strongest’ or the ‘smartest’; ‘the fittest’ are those who can adapt successfully to an ever-changing world. Over the last 20 years digital technologies have been an ‘extinction event’ for many businesses that failed to adapt (for example, Polaroid, Blockbuster, Encyclopedia Britannica) while they have facilitated the rapid dominance of other new ‘species’ (for example, Instagram, Youtube, and Wikipedia). Schumpeter called this quasi-Darwinian process ‘creative destruction’ (Schumpeter, 1939), although the more specific and common term these days is ‘digital disruption’ (for example, Kusek & Leonhard, 2005; Collins & Young, 2014, p. 46; Homan, Cloonan, & Cattermole, 2016, p. 195). Whatever name we choose, it is undeniable that the music industry has been disrupted severely by the last two decades of digital innovation. Some players have gone the way of the dinosaur
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