The Politics of Emotions, Candidates, and Choices
This book dynamically shows that political campaigns matter to electoral outcomes, by analyzing the dynamics of emotional voter and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign ref
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The Politics of Emotions, Candidates, and Choices
Heather E. Yates
The Politics of Emotions, Candidates, and Choices
Heather E. Yates University of Central Arkansas Conway, Arkansas, USA
ISBN 978-1-137-51526-1 ISBN 978-1-137-51527-8 DOI 10.1057/978-1-137-51527-8
(eBook)
Library of Congress Control Number: 2016939241 © The Editor(s) (if applicable) and The Author(s) 2016 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Palgrave Pivot imprint is published by Springer Nature The registered company is Nature America Inc. New York
To mom, dad, brother, and sis For your unconditional love and support
CONTENTS
1
1
Vindicating the Emotional Citizen
2
The Marketplace of Emotions
15
3
Mission Accomplished: The Reelection of George W. Bush
33
4
The New Politics of Hope and Change
59
5
Renewed Awareness: Perspectives on Gender and Race
83
6
Hope Is a Renewable Resource
101
7
Conclusion: The Politics of Emotions, Campaigns, and Looking Ahead
123
Bibliography
131
Index
137
vii
LIST
OF
TABLES
Table 3.1 Candidate evaluation and emotional attribution toward economic policy (2004) Table 3.2 Candidate evaluation and emotional attribution toward domestic security and defense Table 3.3 Candidate evaluation and emotional attribution toward the War on Terror Table 3.4 Candidate evaluation and emotional attribution toward the war in Afghanistan (2004) Table 3.5 Candidate evaluation and emotional attribution toward the war in Iraq (2004) Table 3.6 Candidate evaluation and emotional attribution toward same-sex marriage Table 4.1 Candidate evaluation and emotional attribution toward economic policy (2008) Table 4.2 Candidate evaluation and emotional attribution toward healthcare policy Table 4.3 Candidate evaluation and emotional attribution toward the war in Iraq (2008) Table 4.4 Candidate evaluation and emotional attribution toward same-sex marriage Table 5.1 Feelings expressed toward Hilary Clinton and
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