The potentials of augmented reality in supply chain management: a state-of-the-art review
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The potentials of augmented reality in supply chain management: a state‑of‑the‑art review Abderahman Rejeb1 · John G. Keogh2 · Samuel Fosso Wamba3 · Horst Treiblmaier4 Received: 16 January 2020 / Accepted: 8 October 2020 © Springer Nature Switzerland AG 2020
Abstract This paper examines the potentials of augmented reality (AR) technology in supply chain management (SCM) and logistics. Specifically, we provide an overview of the technology’s various value propositions and its ability to support companies’ business processes. Although the emergence of Industry 4.0 has renewed the interest in AR, and how it can address several issues challenging existing business models, rigorous studies investigating the potentials of AR for SCM and logistics activities are scant. To bridge this knowledge gap, we conducted a systematic literature review to compile existing literature, identify current research gaps, and systematize AR research in SCM and logistics activities. In total, forty-three (43) papers were thoroughly analyzed. The findings of this study reveal that AR can add value in five main areas, namely warehousing, manufacturing, sales and outdoor logistics, planning and design and human resource management. Moreover, we discuss organizations’ challenges when deploying AR in SCM and logistics and propose exploratory research opportunities for further investigation. In this paper, we highlight numerous practical implications of AR in SCM and recommend that organizations consider AR as a potential solution for enhancing business processes, improving operational efficiencies, and increasing overall competitiveness. This study represents one of the first attempts to synthesize AR’s literature from an SCM and logistics perspective. Keywords Augmented reality · Supply chain management · Logistics · Industry 4.0 · Systematic literature review JEL Classification O30 · O32 · O33
* Abderahman Rejeb [email protected] Extended author information available on the last page of the article
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1 Introduction The birth of augmented reality (AR) dates back to 1966 when Ivan Sutherland created the first head-mounted display (HMD) (Liberati 2016). It took several decades before practical applications of AR in business were fully explored. Recent literature points out that AR is a fast-growing innovation with increasing publicity (Bagassi et al. 2020; Büttner et al. 2017; Muñoz-Saavedra et al. 2020; Schweikl and Obermaier 2019). According to BIS Research (2018)‚ the Enterprise AR market was worth US 3.5 billion dollars and expected to reach almost US 200 billion dollars by 2025‚ growing at a compound annual growth rate (CAGR) of 65.1% from 2018 to 2025. The report further notes that sales of smart glasses (i.e.‚ a particular type of wearable AR device) amount to US 52.9 million dollars, with roughly twenty-five percent of smart glasses purchased by the logistics industry. Technology analyst Gartner expects that sales of HMDs will increase by roughly nineteen percent through 2022 (Gar
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