The publishing [R]evolution
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Papers The publishing [R]evolution Darin McBeath is Director of Disruptive Technology, Elsevier, responsible for researching new and emerging technologies and defining technical strategy. He represented Elsevier on the W3C XML Query Full Text Working Group and on the Medbiquitous Consortium Technical Steering Committee. For the past six years, he has specifically focused on XQuery and the opportunities this technology will offer publishers. He holds a Bachelor of Science degree in Systems Analysis from Miami University.
Keywords: XML, XQuery, XML database, publishing Abstract Throughout history, the field of publishing has been profoundly influenced by technological advances ranging from Johannes Gutenberg’s printing press to the creation of the World Wide Web by Tim Berners-Lee. Along the way, the term publisher has also been redefined to not only imply traditional publishers, such as Elsevier, but to additionally include governments, corporations and daily users of the internet. During the past decade, publishers have embraced the presentation neutrality of XML and the translation capabilities of XSLT to personalize a user’s experience. But until now, the technology has not been available for a publisher to truly exploit database functionality for their XML content, repurpose these assets and unleash the power of XML. With the W3C XQuery 1.0 Recommendation in January 2007 and the introduction of XML Databases, the next significant technical advancement in publishing is currently underway and will forever change how XML assets are viewed, used and repurposed within the publishing industry. This paper provides some background information on these new technologies, describes how some publishers are unlocking their XML content with XQuery and XML Database technologies and presents some best practices identified through experience. Journal of Digital Asset Management (2007) 3, 231–238. doi:10.1057/palgrave.dam.3650100
INTRODUCTION
Darin McBeath Elsevier, 8080 Beckett Center Drive, Suite 225, West Chester, OH 45069, USA Tel: + 1 513 942 5070 Fax: + 1 513 942 6196 E-mail: d.mcbeath@ elsevier.com
During the past decade, XML has been widely adopted by publishers as the preferred markup language for their structured assets. But many projects never went beyond leveraging this XML for primitive content repurposing to different device types or truly delivered on the promise and expense of migrating to XML. For many publishers, XML was the end game rather than the starting point. XQuery and XML Databases, however, are new technologies poised to change how digital assets stored as XML can be reused and further heighten the importance of not only solid structural markup within content but also semantic markup. These new tools will allow managers of digital assets to finally unlock their XML content to discover and repurpose assets in ways that were originally viewed as impractical or impossible plus generate new value by integrating XML content from different sources.
© 2007 Palgrave Macmillan Ltd 1743–6540 $30.00
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