The Rational Homo Psychologicus Creating Thoughtful Businesses
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten com
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The Rational Homo Psychologicus
H. Y. Story
The Rational Homo Psychologicus Creating Thoughtful Businesses
H. Y. Story Independent Researcher and Consultant Beijing, China
ISBN 978-981-32-9502-5 ISBN 978-981-32-9503-2 (eBook) https://doi.org/10.1007/978-981-32-9503-2 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
This book is dedicated to Miss Ameya
Five Questions to Begin the Book with (Preface)
A. Is this book introducing homo psychologicus, a concept in psychology, to the field of business and economics? Not really. While the term homo psychologicus has existed for decades in psychology, it is a completely new concept here in this book. We focus on how a company thinks as a totality and how it develops thoughtful personhoods. We probe into the underlying motivation of homo economicus and homo sociologicus. We also apply the concept to a broad range of entities, such as economic bodies.
B. Is
homo psychologicus the deepest foundation of our
personhood or corporate personhood?
No, it is too early to say so. I believe that the understanding of ourselves, as well as that of corporate personhood, evolves with the development stage of our society. When utilities were scarcer than they are today, the homo economicus aspect of human and corporate personhood was powerfully stimulated. Survival was the predominant life purpose for the majority of both people and companies. We are luckier than our predecessors in that we are living on a bigger stage, paying more attention to our self-realization, and the
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