The Reinvention of Distinction Modernity and the Middle Class in Urb
This pioneering collection brings together an international group of scholars to explore the Vietnamese middle class. From the leisure pursuits of the colonial middle class to the impact of the new urban rich on landscape of the countryside, this interdis
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ARI – SPRINGER ASIA SERIES Volume 2
Editors-in-Chief Chua Beng Huat, Prasenjit Duara, Robbie B. H. Goh and Lily Kong National University of Singapore Editorial assistant Saharah Bte Abubakar, National University of Singapore
Religion Section Section editors: Kenneth Dean, McGill University, and Michael Feener, National University of Singapore Associate editors: Nico Kaptein, Leiden University, and Joanne Waghorne, Syracuse University Migration Section Section editor: Brenda Yeoh, National University of Singapore Associate editors: Dick Bedford, University of Waikato, Xiang Biao, Oxford University, and Rachel Silvey, University of Toronto Cities Section Section editor: Tim Bunnell, National University of Singapore Associate editors: Abidin Kusno and Michael Leaf, University of British Columbia
The Asia Research Institute (ARI) is a university-level research institute of the National University of Singapore (NUS). Its mission is to provide a world-class focus and resource for research on Asia. The three themes of the ARI-Springer Asia Series – Cities, Religion, and Migration – correspond to three of ARI’s research clusters and primary research emphases. ARI’s logo depicts rice grains in star-like formation. Rice has been the main staple food for many of Asia’s peoples since the 15th century. It forms the basis of communal bonds, an element of ritual in many Asian societies, and a common cultural thread across nations and societies.
For further volumes: http://www.springer.com/series/8425
Van Nguyen-Marshall · Lisa B. Welch Drummond · Danièle Bélanger Editors
The Reinvention of Distinction Modernity and the Middle Class in Urban Vietnam
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Editors Van Nguyen-Marshall Trent University Department of History West Bank Drive 1600 K9J 7B8 Peterborough Ontario Canada [email protected]
Lisa B. Welch Drummond York University Department of Social Science M3J 1P3 Toronto Ontario Canada [email protected]
Danièle Bélanger The University of Western Ontario Department of Sociology N6A 5C2 London Ontario Canada [email protected]
ISBN 978-94-007-2305-4 e-ISBN 978-94-007-2306-1 DOI 10.1007/978-94-007-2306-1 Springer Dordrecht Heidelberg London New York Library of Congress Control Number: 2011938997 © Springer Science+Business Media B.V. 2012 No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Contents
1 Introduction: Who Are the Urban Middle Class in Vietnam? . . . Danièle Bélanger, Lisa B. Welch Drummond, and Van Nguyen-Marshall Part I
1
Historical Perspectives
2 Advertising, Modernity, and Consumer Culture in Colonial Vietnam . . . . . . . . . . . . . . . .
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