The Replication of Retail Fashion Formats into Foreign Countries A Q
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. Th
- PDF / 3,057,586 Bytes
- 288 Pages / 419.52 x 595.2 pts Page_size
- 74 Downloads / 170 Views
Edited by Professor Dr. Prof. h.c. Bernhard Swoboda Professor Dr. Thomas Foscht
The book series focuses on the fields of Retailing and International Marketing. These two areas represent the research fields of the editors—each of them as a single research area, but also in combination. Both of these research areas are widely understood. Consequently, the series provides a platform for the publication of doctoral theses and habilitations, conference proceedings and edited books, as well as related methodological issues that encompass the focus of the series. The series is broad in the sense that it covers academic works in the area of consumer-oriented marketing as well as the area of marketoriented management. In addition to academic works recommended by the editors, the book series also welcomes other academic contributions. These may be submitted to the editors and will be published in the book series after a positive assessment.
Edited By Professor Dr. Prof. h.c. Bernhard Swoboda, Universität Trier, Germany Professor Dr. Thomas Foscht, Karl-Franzens-Universität Graz, Austria
Christoph Schröder
The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis With a foreword by Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda
Dr. Christoph Schröder Trier, Germany
Dissertation Universität Trier, 2014
ISBN 978-3-658-07540-8 DOI 10.1007/978-3-658-07541-5
ISBN 978-3-658-07541-5 (eBook)
The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de. Library of Congress Control Number: 2014953863 Springer Gabler © Springer Fachmedien Wiesbaden 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and th
Data Loading...
