Key Aspects of Sustainability in Fashion Retail
The purpose of this paper is to explain the key aspects and growing relevance of sustainability in fashion retail and to evaluate the possibilities of fashion retailers to act sustainable in supply chain management as well as carving out the challenges th
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Key Aspects of Sustainability in Fashion Retail Jochen Strähle and Viola Müller
Abstract The purpose of this paper is to explain the key aspects and growing relevance of sustainability in fashion retail and to evaluate the possibilities of fashion retailers to act sustainable in supply chain management as well as carving out the challenges they have to deal with. The research methodology applied for this purpose is a critical literature review examining books and articles. The findings demonstrate the rising importance of sustainability in fashion retail. In this regard, fashion retailers play a key role and responsibility for sustainability in the fashion supply chain, from the beginning up to the end. This paper mainly analyzes sustainability in the fashion supply chain. It does not analyze topics like second-hand shopping or social media sustainability. Keywords Sustainability analysis green washing
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Fashion retail Supply chain management Five-R
Introduction Landscape of Textile and Fashion Industry
The current world population has passed over the number of 7.3 billion people. Basic needs of these people are food and clothing. So the textile and fashion industry plays a major role all over the world. The textile and fashion industry has experienced considerable growth and success over the last two decades. This has led to new arising topics in economic, environmental and social areas within the industry. Facing challenges of global textile and fashion supply chains requires global solutions (Shishoo 2012). J. Strähle (&) V. Müller School of Textiles and Design, Reutlingen University, Reutlingen, Germany e-mail: [email protected] V. Müller e-mail: [email protected] © Springer Science+Business Media Singapore 2017 J. Strähle (ed.), Green Fashion Retail, Springer Series in Fashion Business, DOI 10.1007/978-981-10-2440-5_2
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J. Strähle and V. Müller
As the fashion industry becomes more and more competitive, most of the fashion retailers are trying to differentiate themselves in the market. They hope to design an optimal business model, the most efficient production patterns and strong corporate values. According to the researches carried out by the Sustainable Brand Insights (Sustainable Brands Insights 2012), “understanding the latest sustainability trends, consumer insights and industry-specific best practices” is necessary to maintain the competitiveness in the market. Sustainability has become an omnipresent word in recent years. Organizations around the world are increasingly incorporating the requirements of sustainability into their day-to-day operations. They do so not only because of the social and environmental risks and the governance challenges the supply chain poses, but also because of the benefits supply chain sustainability can deliver. Sustainable supply chain management can be a strong driver of value and success, for business as much as for society. There are many definitions about sustainability but there is little known about the actual drivers a
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