The Rise of Asian Firms Strengths and Strategies
Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the proces
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TheRi s eofAs i anFi r ms St r engt hsandSt r at egi es T.S.Chanand GengCui
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-18
The Rise of Asian Firms
10.1057/9781137407719 - The Rise of Asian Firms, Edited by T. S. Chan and Geng Cui
The AIB Southeast Asia Series
The Academy of International Business Southeast Asia Region (AIB-SEAR) series publishes books that aim to inform and inspire academics, researchers and practitioners with an interest in further advancing knowledge and understanding of international business and multinational company behaviour from and within the South East Asia region. Political changes and financial issues have been at the forefront of international business for several years, yet one trend is clear: the focus of global business is now on Asia. The growth of Asian economies in recent years, in particular China and several other Association of Southeast Asian Nations (ASEAN) countries, has been based on the manufacture and export of goods around the world, especially large quantities of consumer goods exported to Western Europe and North America. The AIB-SEAR series examines these international links, which are essential to the expanding South East Asian economies. Moreover, these Asian countries have emerged as viable and important consumer markets, creating tremendous potential for multinational firms as growth destinations. The focus of the AIB-SEAR book series is on the continuous evolution of international business.
Titles include: T. S. Chan and Geng Cui (editors) MULTINATIONALS AND GLOBAL CONSUMERS Tension, Potential and Competition T. S. Chan and Geng Cui (editors) THE RISE OF ASIAN FIRMS Strengths and Strategies
The AIB Southeast Asia Series Series Standing Order ISBN 978–1–137–30726–2 You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of difficulty, write to us at the address below with your name and address, the title of the series and the ISBN quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England.
10.1057/9781137407719 - The Rise of Asian Firms, Edited by T. S. Chan and Geng Cui
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-18
Series Editor: T S Chan, Lingnan University, Hong Kong
Strengths and Strategies Edited by
T. S. Chan Shun Hing Chair Professor of Marketing, Department of Marketing and International Business, Lingnan University, Hong Kong
and
Geng Cui Professor, Department of Marketing and International Business, Lingnan University, Hong Kong
10.1057/9781137407719 - The Rise of Asian Firms, Edited by T. S. Chan and Geng Cui
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-18
The Rise of Asian Firms
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